EU escalates its Meta probe over addictive design for kids

https://media.thenextweb.com/2023/09/Untitled-design-15-1.avif

The European Commission is preparing preliminary findings that accuse Facebook and Instagram of exploitative design that hooks children. The Meta addictive design probe could end in a fine worth up to 6% of global sales.

Brussels is about to turn up the heat on Meta. The European Commission is preparing preliminary findings that accuse Facebook and Instagram of using addictive design on children, Bloomberg reported.

The findings would formally allege that Meta’s apps use exploitative techniques to keep young users hooked. Regulators have not set a date to announce them, and the proceedings are not public.

Meta did not respond to a request for comment. A Commission spokesperson declined to comment.

What the probe covers

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