Ethos lands $22.75m Series A to fix what AI broke about hiring
The London-based AI expert-matching platform, founded by ex-DeepMind and ex-McKinsey alumni, is being valued at the moment hiring is becoming the part of the labour market AI has most visibly degraded. Andreessen Horowitz now leads the round; General Catalyst, the seed lead, is back in.
Generative AI has, in the space of about 30 months, made it dramatically easier for someone to look qualified for a job and dramatically harder for an employer to tell whether they actually are.
The asymmetry runs in one direction: candidate-side tools have flooded the market with frictionless CVs, polished cover letters, and AI-burnished portfolios, while the recruiter-side tools that traditionally separated signal from noise, screening, interviews, references, have not improved at remotely the same pace.
The result, by mid-2026, is a hiring market in which the cheapest input has scaled fastest and the most expensive one, the recruiter’s time, has been overwhelmed.
Ethos, a...
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