Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.
As Official Kit Partner and a Global Partner of ENC, adidas will design and produce custom competition apparel for the more than 100 participating countries and territories, with each delegation – including 2,000 athletes and coaches – receiving uniquely tailored jerseys and tracksuits that reflect their national identity while celebrating the global spirit of esports competition. National team jerseys will be revealed in the coming weeks. Fans can follow the national team jersey reveals at ...
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