Eros Innovation partners with Tourism Ministry to explore AI-powered travel experiences

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Eros Innovation has signed a memorandum of understanding (MoU) with the Ministry of Tourism, Government of India, to explore the use of artificial intelligence (AI) and immersive digital technologies in tourism services.

The collaboration will focus on developing cultural AI applications, multilingual digital experiences and cinematic content to help domestic and international travellers discover India’s destinations and cultural heritage.

As part of the agreement, Eros Innovation will produce 50 short films, each two minutes long, showcasing Indian destinations and cultural experiences. The Ministry will support their promotion over 50 weeks through its Incredible India initiative and participating state tourism channels.

The MoU also provides a framework to evaluate Eros Innovation’s AI technologies for potential integration into Incredible India websites, mobile applications and other approved tourism platforms.

Large Cultural Models to power tourism experiences

A key component of the collaboration is Eros Innovation’s Large Cultural Models (LCMs), which the company says...

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