Epic CEO Tim Sweeney Attacks Valve's Steam AI Disclosures In Heated Rant
Epic Games CEO Tim Sweeney isn’t a fan of the AI content disclosure policy Valve has implemented on its dominant digital gaming storefront, Steam. It has apparently bothered Sweeney enough that he’s taken to social media to decry it, claiming the consumer-friendly policy only serves to hurt game developers. The criticism comes as his company’s upcoming Unreal Engine 6 will be integrating more AI tooling to assist game developers.
When developers submit their projects to Steam, they’re asked to disclose if AI technology was used to create different aspects of a title, such as its artwork, soundtrack, or language translation. This information is then provided on the game’s store page, so that potential customers know how AI was used during the development process.
In a post on the social media platform X, Sweeney opined that this policy is “forcing developers to write a political statement” that’s then “used against them...
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