Enterprise hits and misses - vendors respond to tokenomics, but how well? US versus Anthropic ratchets up the AI regulation debate
Lead story -Tokenomics and enterprise software - how are vendors responding to AI spend anxiety?
At their best, enterprise vendors should be able to shield customers from (some of) their token pricing woes, but the term "at their best" definitely applies.
There are pitfalls-a-plenty, both in getting AI pricing right, and talking about it effectively. So let's see what vendors have to say, shall we?
Start with Salesforce, via Stuart's Tokenomics - the Salesforce worldview as CMO Patrick Stokes seeks the ideal 'Goldilocks' solution to agentic pricing. In the piece, Stokes shares candid views on the AI pricing lessons so far, including the establishment of the "all you can eat" AELA (Agentic Enterprise Licensing Agreement - "Customers like that because it's simple, but it's also very expensive." But what about the question of consumption versus results? That's where the Agentic Work Units model (AWU) comes in....
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