Enterprise hits and misses - can AI fix marketing, or is the treadmill just changing gears? Plus: Bain issues a data wake-up call on the ROI of AI
Lead story -Where do marketers go from here, and can AI fix what ails them?
Our Salesforce Connections coverage brought the future of marketers to a head - but there is more. Start with Barb's Marketing teams are being asked to do more with AI, so why aren't they getting the support from their leadership teams? Barb throws down the problem statement:
If you’re a Marketer, then you hear every day that AI will make your job easier. It will automate repetitive work, help you think more strategically, and let you spend most of your time on creativity and strategy. But the reality for most is very different.
Indeed - you can't be more strategic if you don't have a job at all, eh?. Barb parses fresh data from the Content Marketing Institute:
One perhaps not-so-surprising finding is that 75% said finding a job was more challenging than it...
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