Enterprise hits and misses - bad data gives Marketing an AI hangover, Jensen Huang gives LinkedIn an AGI viral infusion, and fall events are here
Lead story -How poor CRM data continues to plague Marketing's AI initiatives, but the board may not see it
Hmmm... I'm detecting a boomerang theme here. AGI might be a fun topic for squandering an afternoon on LinkedIn for the weekend, but here in the real (enterprise) world, We're back to the dirty data -> crappy AI conundrum.
Barb's on the case... Her focal point? AI-driven beleaguered marketers:
Validity surveyed 500 marketers worldwide to understand how they are managing the gap between customer relationship management (CRM) data quality and the AI initiatives that data feeds. One of the biggest takeaways is that 62% have suffered direct revenue loss due to poor CRM data quality.
But the plot thickens: this isn't (necessarily) causing organizations to change up their AI plans.
Agentic AI relies on high-quality data. There is no way around that. However, many organizations move forward with AI...
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