Enterprise hits and misses - AI results research reveal (the news is mixed), and is AI context a differentiator, or a Good Ship Lollipop for marketers?

Lead story - New data from the diginomica network - Q1 2026 sees AI benefits despite a rough economy

As we take the regular pulse of our diginomica CIO/CXO network, we can expect to see shifts in AI adoption and results. So where are we now? Mark Chillingworth has the reveal:

There are early signs that investment in Artificial Intelligence (AI) is beginning to deliver measurable business value. As the first quarter of 2026 draws to a close, over half of our community of digital leaders reports clearly demonstrable value or early indicators of value. This, in a quarter that has seen a new conflict foisted upon the world economy, and the resulting rising energy costs and the increasing specter of inflation.

AI investment is delivering a clear, demonstrable value to 42 percent of the diginomica network, and 24 percent are seeing early indicators of measurable business value, but that...

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