Engineering voice-first commerce for Bharat: Inside Meesho’s Vaani AI architecture
As generative AI reshapes digital experiences globally, Meesho is betting that the future of Indian commerce will not be search-first or even app-first — it will be conversation-first. With the launch of Vaani, Meesho is building what it describes as a multi-agent AI commerce system designed specifically for Bharat’s next wave of internet users: consumers who are mobile-first, vernacular-first, and increasingly voice-first.
In an exclusive interaction with Express Computer, Ravindra Yadav, Head of Data Science at Meesho, details the architectural thinking behind Vaani, the engineering trade-offs involved in building conversational commerce at population scale, and why Meesho believes the future of AI commerce lies in making interfaces effectively disappear.
Beyond voice assistants: Why Meesho built a multi-agent AI commerce system
According to Yadav, one of the foundational decisions behind Vaani was recognising that commerce is fundamentally different from traditional assistant-driven interactions.
“Voice assistants are good at answering questions or...
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