Eloelo in Talks to Raise $50–60 Million at $400 Million Valuation
Bengaluru-based entertainment startup Eloelo is reportedly in advanced discussions to raise $50–60 million in fresh funding, as its short-drama platform Story TV emerges as a major growth driver.
The proposed round, expected to be led by Hornbill Capital with participation from existing investors, could value the company at approximately $400 million, as per reports. The transaction has not been formally announced, and the final investment amount, valuation and terms remain subject to change.
The fundraising discussions come at a time when India's mobile entertainment market is seeing growing interest in micro-dramas, a format built around short, serialized episodes designed primarily for smartphone viewing.
For Eloelo, the potential investment reflects a larger shift in its business, from live social entertainment toward a broader portfolio of digital content products.
Story TV Fuels Growth
Founded in 2020 by Saurabh Pandey and Akshay Dubey, Eloelo initially focused on live social entertainment, offering interactive experiences...
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