Eddy Cue quietly became the most powerful executive at Apple
Phil Schiller leaving the App Store made Monday’s headlines. The quieter fact underneath it is that Eddy Cue now runs more of Apple than anyone except the new chief executive.
Mark Gurman broke the reshuffle for Bloomberg on Monday, hours before John Ternus took over. Apple has not announced any of it, and declined to comment.
Cue already ran services. He has since collected the App Store, Apple Arcade and, at the end of last year, Health.
Nobody announced that as a promotion. It arrived in pieces, each one attached to somebody else’s departure.
What moved, and to whom
The App Store goes back to the division that had it until 2015, when Schiller and the marketing department took over. Cue gets it after an 11-year gap, and gets it at the moment the store is worth more and is under more legal pressure than at any point in its...
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