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EA just built a full advertising platform inside its games, and 120 million players are the audience

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EA launches EA Advertising, a platform for brands to buy real-time ad placements inside its games, reaching 120M monthly players.

Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style overlays across titles including Madden NFL, EA SPORTS FC, and EA SPORTS College Football. EA says its games reached more than 120 million monthly players during fiscal year 2026, though those figures come from the company’s own reporting and have not been independently verified.

The platform is built on a proprietary ad server and software development kit designed specifically for EA’s Frostbite engine. It offers what EA describes as privacy-safe targeting and measurement, with campaign verification provided by Integral Ad Science. Brands can also buy into the EA SPORTS Partner Program, which goes beyond...

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Schlage’s Sense Pro unlocks the door so I don’t have to

The Schlage Sense Pro is a beautiful smart lock. Sleek, discreet, and simple to use, it’s Schlage’s smartest lock to date. Thanks to ultra-wideband (UWB), it unlocks as I walk up to my front door; I don’t need to enter a code or tap my phone or

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Nintendo Kills Mario Kart Tour With No Standalone Offline Edition

As Sony is amidst a PlayStation disc-killing gaming preservation crisis of its own making, Nintendo has also put itself in the crosshairs of gamers by killing Mario Kart Tour, its mobile Mario Kart title. If you own Mario Kart 8 (Deluxe) or Mario Kart World already, you may not immediately

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Autopilot Clusters with GKE managed DRANET: GPUs and TPUs

Google Kubernetes Engine (GKE) managed DRANET supports both GPUs and TPUs. There are several configurations to use this implementation, including standard cluster (where you have full control) and autopilot cluster (where Google does the heavy configs for you). I've been exploring the capabilities and in this blog we

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The best digital notebooks of 2026: Expert tested and reviewed

A digital notebook brings the feel of paper, without all the mess. It works for setting goals and jotting down ideas, and is great for sketching doodles as well. And with a digital backup for note-taking from important meetings and classes, it's easier than ever to stay on

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Schlage’s Sense Pro unlocks the door so I don’t have to

Nintendo Kills Mario Kart Tour With No Standalone Offline Edition

Autopilot Clusters with GKE managed DRANET: GPUs and TPUs

The best digital notebooks of 2026: Expert tested and reviewed