Dyson’s Next Act Is an Electric Toothbrush With a Camera
Whenever Dyson enters a new product category, a ripple effect usually follows, with the buzz growing so loud that competitors are forced to react. The company did this with stick vacuums and premium hair dryers. Now it's aspiring to upend the oral care business.
On Tuesday, Dyson announced the CameraJet, a two-in-one electric toothbrush and flosser, to help you clean those pearly whites. It's not the company's first hybrid experiment (that would be the short-lived Dyson Zone air-purifying headphones), but as a pairing of two technologies, this makes far more practical sense—even if the word camera isn’t one you’d typically expect in the name of an oral device.
The CameraJet is an electric toothbrush with an embedded flosser that shoots liquid into the gaps between your teeth as you brush. How does the device know when the brush head is right above a gap that needs blasting? A...
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