Dyson's new fans look like a Dune sandworm in appliance form — but they're so powerful you'll forget all about that when you switch them on
- Dyson has launched three new fan-purifiers, all with star-shaped nozzles
- The nozzle is designed to be both powerful and very quiet
- I saw them in action, and they're super-effective... but the styling will be divisive
Dyson's loop fans are instantly recognizable. In the home appliance world, their sleek, bladeless design has gained somewhat iconic status. But now we are about to enter a new Dyson fan era — and the design could not be more different to those sleek loops. With their chunky, curving bodies topped with a gaping, star-shaped opening, the new Dyson HushJet fan-purifiers remind me of nothing more than the giant sandworms in the new Dune films.
I perhaps should have seen it coming. Dyson debuted the new look with the HushJet Purifier Compact in September 2025, and it's also used for the HushJet Mini Cool personal fan. But when I saw the new, full-sized...
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