Dynamic content management comes to Agentforce as Salesforce fleshes out Headless 360 with Contentful acquisition
The Salesforce stack already boasted a data layer, bolstered by the Informatica acquisition, an AI agent layer in Agentforce, and now, thanks to an eve of the Connections marketing conference in Chicago, a content layer (thanks to the announced acquisition of Contentful.
Founded in 2014, Contentful came into being on the back of its founders belief that the Content Management System (CMS) tools of the day were not suitable for native mobile applications, having been developed in the early 2000s to run on a single server and manage individual web pages.
As co-founder and Chief Strategy Officer Sascha Konietzke explains it:
Our driving idea was to manage content as pure structured information, decoupling front-end presentation from content management and delivery. The solution was an API-first, cloud-native platform. Our headless approach enabled customers to decide themselves how they want to use their content instead of the CMS prescribing the visual presentation....
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