TECH NEWS

Dutch Uptmz acquired by Aizy to build one AI ad platform across Google, Microsoft and Meta

The year-old Dutch startup is folding in a seven-year-old performance-marketing platform, betting that customers want AI, automation and human specialists in one place.

Most startups spend their first year trying to survive. Aizy has spent its first year buying a company older than itself.The Breda-based AI-marketing firm announced that it has acquired Uptmz, a rival performance-advertising platform, merging the two into a single system that serves more than 600 customers.

The combined platform spans advertising across Google, Microsoft and Meta, pairing Uptmz’s automation software with Aizy’s AI optimisation and its bench of performance specialists.

Financial terms were not disclosed. Customers of both will move onto one integrated platform, able to run campaigns themselves, lean on specialists, or hand over the whole job.

The two halves come at the problem from different ends. Uptmz grew out of the Dutch agency group Springbok Group and spun out as an independent company in...

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Fundamentals Have Become More Valuable Thanks to AI

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HackerNoon Projects of the Week: Yaeum, XColdPro, and EquipmentStack

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A Danish pension fund has blacklisted SpaceX, calling it grossly overvalued with catastrophic governance

Denmark’s AkademikerPension, which manages roughly $25 billion for academic professionals, has said it will not participate in SpaceX’s initial public offering or buy shares in any secondary-market transaction, according to Bloomberg. Chief investment officer Anders Schelde called the company “grossly overvalued” and cited what he described as a

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An Indian court says Google can be liable for selling rivals a brand’s name

The Delhi High Court held that letting competitors bid on the trademark ‘Hindware’ as an ad keyword is infringement, and that Google’s safe-harbour shield does not cover it. The business of search advertising rests on a quiet assumption: that a platform can auction off any word, including someone else’

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Fundamentals Have Become More Valuable Thanks to AI

HackerNoon Projects of the Week: Yaeum, XColdPro, and EquipmentStack

A Danish pension fund has blacklisted SpaceX, calling it grossly overvalued with catastrophic governance

An Indian court says Google can be liable for selling rivals a brand’s name