Dumb Co dared me to trade my iPhone for a hacked flip phone
When Lydia Peabody saw her friend pull out a flip phone at a party last year, she burst out laughing.
“I was like, ‘Girl, what are you doing with that thing? That has to be a joke!’” Peabody told TechCrunch. But it wasn’t just a prop – her friend was participating in Month Offline, a community challenge in which a small cohort of people exchange their smartphones for flip phones.
Peabody couldn’t fathom giving up her smartphone, but her friend inspired her. A year later, her life looks different. She left her career as a licensed therapist to become the founding CMO of Dumb Co, the flip phone company that grew out of Month Offline. She’s happier.
“I did Month Offline, and I was like, ‘Whoa, why am I suddenly not anxious? Am I feeling good?’” she said. “I didn’t even know that this is what I needed,...
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