DuckDuckGo made sunglasses that do absolutely nothing, and they sold out
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AI-wear: DuckDuckGo recently introduced a new pair of sunglasses designed to respect privacy in an AI-saturated world. The product is real, not just marketing, although the search engine company is clearly trying to make a point.
DuckDuckGo's latest product is a pair of ordinary sunglasses, with no added features such as video recording or generative AI integration. Part marketing campaign and part wearable apparel, designed in partnership with Knockaround, the aptly named "Normal F***ing Sunglasses" cater to customers who'd rather not think about privacy while walking down the street on a sunny day.
The matte black sunglasses are based on Knockaround'sPaso Robles frame design, which includes all the conventional "features" you'd expect from a trendy eyewear product: polarized lenses with full UV400 protection, and FDA-compliant impact resistance. The product description also notes...
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