DS GROUP LEADS THE DIGITAL TRANSFORMATION DIALOGUE IN FMCG WITH ASCEND 2026
Dharampal Satyapal Group (DS Group), one of India’s leading FMCG conglomerates and multi-business corporations, successfully concluded the first edition of ASCEND 2026, a three-day technology experience that brought together over 5000 employees, business leaders, industry experts and technology partners to explore how digital technologies are reshaping the future of business. Held from 27–29 July at the DS Group headquarters under the theme “Diversified by Business. United by Technology,” ASCEND 2026 reinforced DS Group’s belief that technology is a strategic business imperative that drives growth, agility, efficiency and competitive advantage.
The event showcased practical applications across Artificial Intelligence, Generative AI, Agentic AI, Machine Learning, Data Analytics, Cloud, Cybersecurity, Data Privacy, Enterprise Applications, Robotic Process Automation, Industry 4.0 and Sustainability Technologies. Leading technology partners including SAP, Microsoft, Salesforce, Snowflake, PwC, EY, Deloitte, Grant Thornton, Bizom, Mitsubishi, PeopleStrong, o9 Solutions and others demonstrated how emerging technologies are creating measurable business impact across industries....
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