Dreamforce, one week later - how Salesforce gave up the screen

This year Salesforce used Dreamforce to give up the screen and double down on everything underneath it, which makes sense given where enterprise applications are going.

Salesforce is betting that value is shifting from the user interface to the metadata, and that models will commoditize while context, governance, and orchestration become more valuable. At the same time, the growing roster of pre-built agents also signals a pragmatic shift from 'anyone can build an agent' to delivering more test, production-ready AI.

Giving up the screen

Among other announcements, the big headline was AIforce, a new user interface layer for accessing Salesforce that enables users to access Salesforce via Anthropic Claude, Slack, Agentforce Coworker, or any other conversational AI interface. This means users can access all the data workflows, business logic, and semantics in Salesforce from their preferred user interface (UI) while preserving Salesforce permissions, security, and governance.

In practical terms, Salesforce...

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