Dreamforce 2026 - the Salesforce shape of things to come?

Here we go again - the 24th annual Dreamforce conference kicks off Tuesday in San Francisco, the biggest gathering of the Salesforce Ohana of the year and the opening up of the largest storefront for the firm to show off its wares and encourage adoption of its tech.

So what can we expect from this year’s jamboree as the streets of San Francisco go into lockdown for three days and every hotel in town re-discovers the joy of surge pricing in their bars and restaurants?

AI, of course

Well, it’s AI, isn’t it? I mean, come on, it’s 2026 - what else is it going to be? Two years ago, CEO Marc Benioff tore up his planned keynote address and pivoted the entire company around an agentic AI bet that has been playing out ever since.

We’ve come a long way, very fast, in a short space of time, but...

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