Dreamforce 2026 - Salesforce UKI CTO Paul O’Sullivan on why immersive AI golf is killer asset for agentic evangelism

Elsewhere on diginomica’s coverage of this week’s Dreamforce, UKI CEO Zahra Bahraloloumi makes the case for the UK as ‘Cool BritannAI’. One of the big assets that Salesforce UK has in the company’s global ecosystem is its AI Center, opened in London as a dedicated resource for customers and prospects to tap into AI expertise and assists with their deployments - and procurement decisions.

George Lawton covered the launch for us here, but I took the chance at Dreamforce this week to catch up with Salesforce UKI Chief Technology Officer (CTO) Paul O’Sullivan to get the skinny on how the center is faring two years in. He tells me:

We see the AI center as a big opportunity to leverage that incredible space to bring in young people to learn about the world of AI and the opportunities in front of them.

We have seen a tremendous amount...

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