Dreamforce 2026 - may the AIforce be with you (whatever it is…)
We’re actually dis-intermediating Salesforce. We are basically saying, 'Why should I ever log into Salesforce?’
When Salesforce co-founder Parker Harris said that back in April, it took everyone by surprise. This from the creator of Salesforce’s celebrated Lightning user interface (UI)?
As with so much of what Harris has had to say over the decades, that remark was something that we all needed to listen to and take on board as it’s a sentiment that is informing a hell of a lot of what is about to roll out at Dreamforce this week.
As Patrick Stokes, President of Applications and Marketing at Salesforce, puts it:
Hearing that from our co-founder and the very creator of the user interface was a pretty surprising thing to hear, but Parker sensed something that that no-one else had had really sensed yet, which is that the UI is not actually our product…The value...
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