Donald Trump's surprise "SI" announcement causes domain gold rush as Melania Trump's birth country sees over a 100X increase in interest in Super Intelligence domain names
- Register.si logged 46,066 new .si domains in September 2026 compared with 3,515 in August after Trump said the US would call AI "superintelligence"
- Registrations have continued to accelerate to over 12,600+ a day at the time of writing, as an increasing number of registrants lock in key domain names with the registrar
- The rename was telegraphed by Truth Social polls from September 19, and Netcraft found speculative .si buying happening before the speech aired
Slovenia's national domain registry has spent the past two weeks absorbing a wave of demand thanks to an unexpected boon.
US President Donald Trump recently told the UN General Assembly that the United States would now call artificial intelligence "super intelligence," or SI, because the word artificial "makes it sound fake."
This has prompted buyers around the world to pile into .si, the country code of the small European nation where First Lady Melania Trump was...
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