Disney's Imagineers Are Using Adobe's Firefly AI to Dream Up Ride Designs
Attraction design at Disney's theme parks could be getting a lot faster under a new partnership between Walt Disney Imagineering and Adobe announced Tuesday. Imagineers will use Firefly AI -- an image and video creation and editing tool -- to speed up the concept and design of rides, Adobe says.
Disney's Imagineers design, develop and test the technology behind rides and experiences at Disney Parks, on Disney Cruise Line and beyond.
Adobe Firefly Foundry, the business AI version of Firefly, allows companies like Disney to create "tailored generative AI models that are unique to their brand," according to Adobe. The AI system draws on Imagineering designs and licensed and proprietary assets from Disney franchises.
Imagineers will "soon" begin using the AI within the Adobe tools they already use, the companies said.
Watch this: Imagineers Share Secrets of Disney's New Ride Technology
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This includes an image-generating model that...
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