Disney says it’s ‘exploring’ adding a free tier to Disney Plus
Like other major streamers, Disney Plus is facing increasing competition from free streaming services like YouTube.
by Emma Roth
Aug 5, 2026, 1:44 PM UTC
Illustration by Alex Castro / The Verge
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Disney is looking into launching a free streaming option. When asked about Disney’s plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D’Amaro confirmed the company is “exploring a free product for consumers.”
D’Amaro added that a free tier will help drive growth and expand the streaming service’s reach “to a customer segment that’s more price sensitive.” Though D’Amaro said that there’s “nothing specific to announce today,” he noted that a free tier is “definitely something that we’re considering.”
In July, Business Insiderreported that...
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