Disney+ looks to TikTok creators to bring fan content to its short-form video feed
6:21 AM PDT · August 5, 2026
Disney is partnering with TikTok to bring Disney-focused fan content directly into the Disney+ app. The companies are starting with a pilot program in the U.S. in the coming months, and plan to expand to additional markets later on.
As part of the agreement, fan-made videos on TikTok about Pixar, Marvel and Star Wars will also be featured in the “Verts” section of Disney+, the streamer’s short-form video feed that rolled out a few months ago.
Disney has been working to flesh out the amount and variety of content on the video feed. The company late last year committed to making a significant $1 billion investment in OpenAI as part of a three-year licensing deal that would let people create short videos using Disney characters on the AI lab’s video generation platform, Sora. However, those plans fell through after OpenAI suddenly decided to ...
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