Disney+ could soon get a free tier — and it’s about much more than streaming
- Disney is exploring a free Disney+ tier to bring more viewers into its streaming ecosystem
- CEO Josh D’Amaro says a free offering could help drive subscriber growth
- The idea is for Disney+ to become a broader digital hub beyond movies and TV shows
Disney’s TikTok partnership wasn’t the only streaming news from the House of Mouse today. During the company’s earnings call, CEO Josh D’Amaro revealed that Disney is exploring a free tier of sorts for Disney+ — a move that could eventually give more viewers a way into the platform without paying for a subscription.
That doesn’t necessarily mean free access to the entire Disney+ catalog. The service currently houses a massive library of owned content spanning Disney Animation, Disney Channel, Pixar, Marvel, Star Wars, FX, and more. Disney+ already offers an entry tier with ads, including pre-roll and mid-roll placements during TV shows, movies, and documentaries.
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