Disney CEO Josh D’Amaro wants to merge Disney+ into a ‘super app’, but it’s not as thrilling as you’d think — instead you’ll be forced to see ads pushing theme parks and cruise lines, and who really wants that?
- Disney+ could be merging with Disney park and cruise apps
- CEO Josh D'Amaro teased it at the company's latest earnings call
- The aim is to boost engagement with Disney+ subscribers who don't visit its theme parks
Ever wanted Disney+ to force-feed you ads on its theme parks and cruise lines? No? I thought so — but it seems that one of the best streaming services could be getting the overhaul regardless.
Speaking at the entertainment giant’s earnings call on Wednesday (May 6), newly-appointed CEO Josh D’Amaro teased a possible merging of the Disneyland Resort and Disney Cruise Line Navigator apps with the company’s flagship streaming service, which was first reported by Bloomberg ($/£). But why?
In short, D’Amaro wants to upgrade the Disney+ user experience to encompass not just one or two areas of the brand, but everything that it has to offer across its divisions. “As we look...
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