Designing for humans: The rise of experience-centric engineering
-By Raghavendra.K.A SVP and Global Head of Engineering – Integrated Product Development, Engineering Systems & IoT
Gestational age, or how far along a pregnancy is, sets the timeline for prenatal care. In a University of Oxford study, clinicians estimated gestational age from ultrasound images. Supported by an estimate from an AI model, their average error fell from 23.5 days to 15.7 days. On accuracy, which was the measure that mattered, the technology worked.
Adding visual explanations of how the model reached its answer improved accuracy marginally further. Those explanations raised clinicians’ confidence, but had no significant effect on how much they trusted or relied on the system.
That finding about trust is the more instructive one. Being right is often not the same as being acted on. What decides the difference is how a product presents itself, not just what it calculates. The more capable a product becomes, the more...
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