Designing a Driving Profile From Telematics Data
I’m Valeria Terekhina, a former Product Designer at Yandex, a technology company that develops products and services including search, maps, navigation, and mobility. I spent nearly four years working on Yandex Drive, the company’s free-floating car-sharing service.
For readers unfamiliar with the concept, it works differently from traditional car rental: users find an available car parked nearby, unlock it through the app, drive it for as little as a few minutes, and leave it anywhere within the service area when they’re done.
One of the most challenging features I worked on was Driving Profile—a system that transformed complex telematics data into a simple, visual experience that encouraged safer driving. The algorithm evaluated each driver's most recent 200 km (or however much they had driven so far), taking into account hard braking, rapid acceleration, sharp turns, abrupt lane changes, and speeding.
Why We Needed a Driving Profile
- Rising Insurance Costs:When...
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