TECH NEWS

Daxko acquires Mumbai-based company to expand global fitness reach

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Daxko, a software provider for health, fitness, and wellness organizations, today announced the acquisition of FitnessForce, an award winning, modern, API-first membership management platform purpose-built for multi-location, franchise, and international fitness operators. Global fitness is growing rapidly in two directions: internationally, in India, the Middle East, Australia, and Southeast Asia, where penetration is low and growth runs several times US rates — and in the US, where the largest franchise systems and owned multi-location enterprises need a modern, API-first platform purpose-built for the flexibility, governance, and local capabilities required to scale across regions, brands, and geographies.

FitnessForce is purpose-built for operators running multiple locations, multiple brands, and multiple geographies. It delivers the local payments, biometric access, tax compliance, WhatsApp-native communications, AI-powered insights, and franchise economics those operators need on day one. The acquisition strengthens Daxko’s position in the regions, driving global fitness growth and broadens a customer-oriented portfolio that now...

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