"Data primacy" - Everpure's pitch to invert the app-centric enterprise

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In Las Vegas this week, ahead of the main-stage keynotes, Everpure took press and analysts through announcements that aim to turn its February's rebrand into a longer-term product strategy. When Pure Storage became Everpure, I wrote that dropping "storage" was a coherent extension of the company’s recent ambitions (away from storage-focused, towards data management) - but this week the company decided to center its strategy around a one core architectural idea : data primacy. In short, separating enterprise applications from enterprise data and making data the core value holder in the enterprise.

In a blog timed to the news, Chairman and CEO Charles Giancarlo argues that every computing revolution is, at root, architectural - and that AI is now inverting a hierarchy that has been evident in enterprises for multiple decades: it’s no longer applications first, data second. Giancarlo wrote:

Everyone talks about the importance of data. Now it's...

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