TECH NEWS

Daisy Sound’s First Headphones Are Premium, High-Quality—and Just a Little Bit Cheaper

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Jack Mulroe thinks the premium headphone market is boring. Too focused on black, samey-looking devices; too caught up in the “spec wars” to figure out what the very best headset is. He just wants his California-inspired headphones to help people chill.

“I just saw a pattern of there being kind of a dead space, honestly, in the headphone market, where the most recent culturally relevant brand was Beats,” Mulroe says. “It just felt kind of stale.”

Mulroe is the CEO and founder of a new audio brand called Daisy Sound, headquartered in California. It bills itself as “a team of industrial designers from outside the audio industry” aiming to shake up the already saturated headphone scene. The Daisy One headphones, revealed on Tuesday, are the company’s first product.

These retro-styled headphones are meant to go head-to-head with the big premium noise-canceling cans like Apple’s AirPods Max and Sony’s ...

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