Dabur partners with Accenture to accelerate AI-led enterprise transformation
Dabur India has announced a multi-year collaboration with Accenture to strengthen its data and artificial intelligence (AI) capabilities as the FMCG major looks to accelerate enterprise-wide digital transformation, improve business agility and drive long-term profitable growth.
The initiative builds on Dabur’s ongoing investments in cloud infrastructure and digital core modernisation, with the company aiming to create a unified data foundation that supports AI-led decision-making across key business functions.
As part of the collaboration, Accenture will help Dabur consolidate internal and external, structured and unstructured data into a centralised data lake. The company said the integrated data architecture will enable standardised and automated data flows while improving governance and data reliability across the enterprise.
The new platform will also support the deployment of AI-powered control towers and digital dashboards, providing leadership teams with real-time visibility into key business metrics and enabling faster responses to changing market conditions.
The collaboration will focus...
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