CTO Gorden Pretorius builds Checkatrade’s AI skillset
Some of the oldest skills in human history, such as thatch roofing and stonemasons can be found on Checkatrade.com, the marketplace for tradespeople. Artificial Intelligence, the very newest tool and skill set available is being embraced by the UK headquartered business - and its CTO Gorden Pretorius downed tools to tell diginomica about honing AI, and cementing European opportunities in Barcelona.
Checkatrade is a household name in the UK, perhaps in part to having a catchy/annoying advertising campaign that, like its insurance aggregator and used car sales peers, sticks in the memory. The aim of the business is to connect consumers with tradespeople and offer the consumer confidence in the abilities of the electrician or plumber. Pretorius describes it as a two sided marketplace.
Checkatrade has moved from a print directory, which still exists and periodically arrives on your doorstep, to an online reference site, and now the CTO...
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