Criteo Leadership Highlights AI’s Growing Impact On Digital Commerce At Commerce Forum India 2026
The next phase of digital commerce may not be defined by another shopping platform or advertising format. Instead, the shift could come from AI systems increasingly influencing how consumers discover products, compare options and make purchase decisions.
That was a key theme at the Criteo Commerce Forum India 2026, where the company brought together more than 200 marketing, retail and commerce professionals to discuss the growing role of artificial intelligence, commerce intelligence and real-time data in digital commerce.
Under the theme “Commerce Intelligence in Action: Making Every Commerce Moment Smarter", the fourth edition of the forum focused on how brands are adapting to increasingly fragmented consumer journeys spanning e-commerce platforms, social media, connected TV, quick commerce and emerging AI interfaces.
The discussion also points towards the shift in the industry, from using AI primarily to predict consumer behaviour towards using AI to support decisions and automate parts of the commerce...
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