“Crazy nonsense”: Benioff dismisses the SaaSpocalypse and launches AIforce

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Salesforce chief executive Marc Benioff has dismissed months of talk about a “SaaSpocalypse”. “We’ve been hearing all this kind of crazy nonsense about the SaaSpocalypse, especially over the last six months,” he said on Tuesday, opening the Dreamforce 2026 keynote in San Francisco.

“Hasn’t it been wild?” he asked the audience. The SaaSpocalypse, he said, “was not about the end of software, but it may be about the end of software that makes humans do all the work.” Salesforce has published the full keynote on YouTube.

Enterprise software stocks fell sharply earlier this year on fears that AI would disrupt them, CNBC reported. They have been recovering over the past few months. Salesforce shares are up more than 50% from their 52-week low of $146 in late June.

The group rose on Monday after Anthropic chief executive Dario Amodei called for AI development to slow down, according to CNBC. Salesforce...

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