Coupa tees up outcome-based pricing - 'No SaaSpocalypse for us, we've always been a network'
While the SaaS industry has managed to calm nerves about a so-called SaaSpocalypse — the fear that its dominance of enterprise applications would fall victim to a new generation of AI-native challengers — it's still a tumultuous time for established SaaS vendors. Not only is the rise of AI agents forcing a rapid pace of product innovation and change, it's also causing a switch in the traditional SaaS business model, away from seat-based subscription licensing based on the number of registered users, and towards consumption-based or outcome-based pricing.
One vendor that's avidly embracing this business model shift is Coupa, the spend management pioneer founded twenty years ago this year to challenge then-dominant client-server vendors. Leagh Turner, its CEO, believes Coupa's history gives it an advantage over other SaaS vendors, because its founders saw it as not just a cloud app but as a network that connects buyers and sellers. Their...
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