Could a treadmill make you a better runner than an Apple Watch? Peloton CPO Nick Caldwell and CMO Megan Imbres believe the Peloton Tread Vision's AI cameras offer 'much higher accuracy' than wearables
Peloton is name that remains synonymous with stationary exercise equipment, despite the company's ups and downs. It experienced huge highs as Covid forced people to exercise indoors, and became a market leader in the best treadmills and exercise bikes, even if it was never quite able to recapture the zeitgeist position it once held as restrictions lifted and people returned to their gyms.
Six years on, the premium exercise equipment company shows no sign of slowing down: its slickly-produced live and recorded classes feature instructors who are treated like celebrities in their own right, and its algorithmic, addictive content meshes with its high-end machinery to make for a 'magic formula' which keeps Peloton power users addicted to indoor cardio.
Now Peloton has announced a trio of new treadmills that will launch starting October 1: the Peloton Tread Flex, the Tread Vision, and the Tread Vision Plus.
Let's start with the...
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