Cool stuff Google Cloud customers built, May edition: Urban Outfitters, BASF, Breuninger, WPP

AI and cloud technology are reshaping every corner of every industry around the world. Without our customers, who are building the future on our platform, there would be no Google

Cloud. In this regular round-up, we dive into some of the exciting projects redefining businesses, shaping industries, and creating new categories.

For our latest edition, we learn how Urban Outfitters sped up its order management; BASF uses AlphaEvolve algorithms to map global supply chains; the unification strategy for UKG’s workforce intelligence; WPP’s secrets to training humanoid robot camera operators; how Breuninger piloted Virtual Try-On APIs; creating automated video clips with Glance; and Movix improves the production of dental aligners.

Be sure to check back next month to see how more industry leaders and exciting startups are putting Google Cloud technologies to use. And if you haven’t already, please peruse our list of 1,302 real-world gen AI...

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