ControlZ Launches Tricolour Packaging for Renewed Smartphones
ControlZ, India’s leading premium renewed smartphone brand, today announced a patriotic Independence Day campaign aimed at accelerating a national shift “from new to renewed.” For a limited time, every ControlZ smartphone will come delivered in exclusive, limited-edition tricolour packaging, celebrating both the spirit of the nation and the freedom to own flagship technology smartly.
Under the central theme of delivering devices “wrapped in the colours of freedom,”* the campaign directly addresses the challenge of rising smartphone prices in the market today. By transforming pre-owned flagship devices into as-good-as-new smartphones through precision restoration, ControlZ enables consumers to upgrade to top-tier tech without breaking the bank, driving a conscious movement that results in less wastage.
“The world designs its finest devices. The world builds them. Now the world will look to India to renew them,” said Yug Bhatia, Founder & CEO of ControlZ. “This is a new industry...
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