ControlZ Crosses 1,000 Dealers, Targets 3,000 by FY-End
ControlZ, India’s premium renewed smartphone brand, has onboarded more than 1,000 dealers across the country, giving it India’s biggest distribution network for renewed devices. The company plans to grow to 3,000 authorised dealers by the end of the fiscal year, driven by demand from general-trade retailers and telecom distributors looking to add renewed devices to their counters.
The expansion tracks a clear shift in how Indians buy smartphones. According to Counterpoint Research, refurbished smartphone volumes in India grew 13% year-on-year in H1 2026, while new smartphone volumes declined by around 11% over the same period. Counterpoint attributes the growth to rising smartphone prices, premiumisation, growing consumer acceptance, trade-in programmes and improving quality standards. For retailers, that shows up as a familiar moment: a customer who wants a flagship but stops at the price tag. Renewed devices help close that sale, and telecom distributors are adding the category to keep their...
Copyright of this story solely belongs to www.itvoice.in. To see the full text click HERE
