Contentstack waited to build its agent platform. Here's how its patience may pay off
Agentic AI is consuming the architecture roadmaps of every tech vendor today, including the content management and digital experience platform providers. Check out the messaging on these vendors' websites to learn exactly how they are rearchitecting their platforms. The question is, does that messaging truly match with real changes in the platforms?
Contentstack's approach to agentic AI includes a re-brand to Agentic Experience Platform. It’s been a year-and-a-half since Contentstack acquired Lytics to bring real-time customer data into its digital experience platform. At that time, the focus for many was to get more data into their platform to support highly personalized experiences.
Conor Egan, SVP Product at Contentstack, says that some customers use it as their Customer Data Platform(CDP), but more often it sits between the CDP and the data warehouse and personalization engine.
But since then, AI has evolved significantly and customers are getting mandated from their boards and...
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