Contentful tops off Salesforce's 'Headless' bet, analyst says
Lacking an enterprise content layer for Headless 360, CRM titan went shopping
Salesforce’s planned acquisition of Contentful should give its Headless 360 product – which CEO Marc Benioff gushed about during earnings last week – a much-needed shot in the arm, an analyst told The Register.
Headless 360 takes the Salesforce logic and data layers and presents them inside other applications the user might be operating, such as WhatsApp, Slack, ChatGPT, or Claude. During the call last week, Benioff said it had seen rapid adoption, including a fivefold increase in usage among customers at Anthropic.
But it came with limitations.
“It lacked the enterprise-grade content layer to drive the customer facing digital experiences,” Forrester principal analyst Chuck Gahun told The Register. “Enterprise customers that wanted to build a marketing website around product listing and detail pages (powered by Salesforce B2B and B2C commerce), ended up relying on different software...
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