Contentful releases Palmata, your new AEO deep research tool. Here’s why it’s different from the rest
Contentful has launched its new Answer Engine Optimization (AEO) tool, Palmata. Why? According to Contentful CMO Elisabeth Maxson one thing stands out in CMO discussions today - CMOs are moving past the tool discussions and focusing on how they show up in Large Language Models (LLMs):
What's interesting here is a CMO no longer controls that strategic narrative, and it's been exposed in a whole different way. Your CEO could be asking about your brand (in an LLM), a question, or a product, and get an instant result, and then instantly send that to a CMO. Same with the board, so we're feeling this immense pressure to solve for it, but there's still this element that is so new, and you know who is the expert on that, and what are the right insights that we're surfacing.
More than a visibility tracking tool
There are so many AEO tools available...
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