Companies aren’t ready for how AI is accelerating impersonation attacks

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Dive Brief

Businesses generally aren’t taking a proactive enough approach to blocking schemes that spoof their leaders’ identities, according to a new report.

Published June 9, 2026

First published on

Dive Brief:

  • The cybersecurity industry devotes a lot of attention to how AI helps hackers analyze vulnerabilities more quickly and craft better malware, but a new report argues that AI’s improved impersonation of corporate leaders is proving just as consequential.
  • Impersonation attacks have targeted either executives or lower-level employees at more than half (53%) of organizations this year, the security firm Outtake said in a report published on June 4.
  • At the same time, the report found, three-quarters of respondents to Outtake’s survey performed only limited impersonation monitoring or only reacted to attacks as they happened.

Dive Insight:

AI’s ability to generate convincing fake media has opened “a second front” in businesses’ war against impersonation schemes, Outtake said in...

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