Commerce AI is fragmenting. Here is why that matters.
Presented by Rezolve Ai
Enterprise AI investment in commerce has never been higher. And enterprise AI outcomes in commerce have rarely been more inconsistent. That gap is not a coincidence. It is the predictable result of a pattern that has repeated itself across every major technology shift in retail: the industry adds new capabilities faster than it integrates them.
That pattern is now playing out in commerce AI.
The point solution pattern
The dominant approach to commerce AI over the past three years has been an additive one. Brands have layered AI-powered search on top of existing catalog infrastructure. They have added conversational interfaces on top of existing checkout flows. They have deployed recommendation engines alongside personalization tools that were themselves deployed alongside earlier recommendation engines. Each addition was justified by a discrete metric improvement, and none were designed to work as a cohesive system.
This is the point solution...
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