Commerce AI has a measurement problem no one is talking about
Presented by Rezolve Ai
Most brands know something is shifting in how consumers find and choose products. What most don't know is how much of that shift has already taken place, where it's happening, or whether they're on the right side of it. That uncertainty is the problem. And the analytics stack most brands rely on isn't built to resolve it.
The decision layer has moved
In 2014, 82% of digital commerce started on a brand's website. By 2024 that had fallen to 38%, according to Salesforce research. The journey that used to begin at a brand's front door now begins somewhere else. Increasingly, it begins with a question asked of an AI platform and ends with an answer that shapes the purchase decision before any brand-owned touchpoint is engaged.
Consumers are asking AI where to shop, what to buy, and which product is right for them. Bain research...
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